Rohtak: BHIM Payments App has partnered with Goonj for its ‘Meethi Diwali 2026’ campaign, an initiative aimed at supporting children who need educational assistance. The campaign seeks to turn festive digital transactions into an opportunity to contribute towards children’s learning needs.
Every Seventh Transaction to Support Education
Under the initiative, every seventh transaction made through the BHIM Payments App between October 19 and November 8, 2026, will contribute towards providing school kits to children requiring educational support. The campaign encourages users to celebrate Diwali while helping extend learning opportunities to children from underserved communities.
Making Diwali More Meaningful
The partnership with Goonj connects everyday digital payments with a broader social purpose. Through the campaign, BHIM aims to encourage people to make their festive transactions part of an initiative that supports children’s education and access to essential learning materials.
What Is the Aim of the ‘Meethi Diwali 2026’ Campaign?
The campaign focuses on channeling the spirit of giving during Diwali into practical educational support. By linking digital payments with the distribution of school kits, the initiative aims to help children access resources that can support their learning journey.
Gaurav Kochar also shared his views on the initiative, according to the press release. However, the provided source ends before his complete statement.
