New Delhi: If you’re planning to buy a new car this Diwali, you’re likely wondering whether it’s best to buy now or wait until December. Car companies offer various offers to customers during Diwali. Furthermore, in December, the last month of the year, companies and dealers offer discounts to clear out old stock. Therefore, buying a car at the right time can save thousands of rupees.
What are the benefits of buying a car on Diwali?
Diwali and Dhanteras are considered auspicious for buying a new car in India. Consequently, showrooms see a surge in customer traffic during these times. Car companies also offer offers like cash discounts, exchange bonuses, corporate discounts, and free accessories to boost sales. A major advantage of buying a car during the festive season is that customers can have more options to choose from, especially when choosing different models, colors, and variants, as dealers have ample stock. If you want to take delivery of your car on a specific day, it may be better to purchase around Diwali. However, due to high demand, there may be longer waiting periods for select variants of some popular cars. Furthermore, discounts may not be the same across all models. Therefore, it’s important to compare offers on the company’s website and at different dealerships before booking.
Why can you get more discounts on buying a car in December?
The last month of the year, December, can be beneficial for customers looking to purchase a car at a lower price. During this time, companies focus on meeting annual sales targets and reducing inventory of vehicles from older manufacturing years. Therefore, some dealers may offer higher cash discounts, exchange bonuses, free accessories, or other benefits on select cars. If older stock of a car is available and demand is low, customers may have a better chance of negotiating a price. But keep in mind that December isn’t guaranteed to offer significant discounts. Offers may be limited on popular models or high-demand cars. Therefore, it’s not wise to postpone your purchase just because you hope every car will be cheaper in December.
What are the disadvantages of buying a car in December?
The biggest disadvantage of buying a car in December may be related to its manufacturing year. For example, if you buy a car with a 2026 manufacturing year, manufactured or pre-assembled in December 2026, buyers may have different perceptions about its lifespan and resale value compared to a new car with a 2026 manufacturing year purchased in January 2027. Stock of your favorite color or variant may be limited at the end of December. Therefore, be sure to check the vehicle’s manufacturing month and year before purchasing. If purchasing used stock, also inquire about its condition and warranty.
Buying a car at the end of the month can also be beneficial
Apart from Diwali and December, buying a car during the last days of the month can also offer better deals. Many dealerships have monthly sales targets. If a dealer is close to meeting their target, they may be willing to offer extra discounts or free accessories on certain models. However, this depends entirely on the dealer, model, and available stock. Therefore, it may be more beneficial to inquire about prices at different showrooms rather than simply waiting for the last day of the month.
When should one buy a car?
If you need a car for Diwali or are looking for a specific color or variant, it’s best to compare the current offers and then make your purchase. However, if you have the option to wait and your priority is to get a bigger discount, you can keep an eye on the offers available in December.
