New Delhi: Instagram has quietly launched several new features for meta users – ‘Instagram Plus Premium’. This will be for paid subscribers only. Now, the subscription users may enjoy more features than the regular one’s. The regular features for non-subscribers will be continue.
And there’s something that many others will not be happy about. Now, you can view someone’s story without them knowing. It will be silently without any footprint leaving behind.
But it will cost you.
How personalization enhanced?
Instagram’s massive reach and user base across the segment of users. Either if they are creators, influencers, businesses and everyday users or just a content consumer. Now, they all will be having an option to access exclusive and additional features.
What will be the charges?
You can get access to free tools at Rs. 3.99 USD for a month. The exclusive access will be given for the content specialization, customized fonts and managed followers and interaction on the platform.
What are the new features?
- View stories secretly
- See story rewatch count
- Stories last up to 48 hours
- Weekly story spotlight
- Special fonts and emojis
- Pin up to 6 posts on profile
- Story viewer search
- Unlimited story audience list
Why is Meta doing this?
It’s very simple that the major factor of this decision is revenue strategy.
Meta wants to earn beyond just advertisements. A paid subscription tier is their way of building a new income stream directly from users.
The company believes many users will pay for these features. Especially creators and people who want more control over their privacy and reach.
Are these features rolling out globally?
Instagram has confirmed Plus Premium is going global. But it is optional and stick with the free app if you want. You will have to pay only if you want the extra features.
