New Delhi: Luxury carmaker BMW has opened bookings for its updated 7 Series and all-electric i7 in India. Customers can reserve their preferred model through the company’s authorised dealerships or its online booking platform. After making their global debut, the two flagship models are now set to enter the Indian market. The updated versions feature several enhancements across design, technology, and overall driving experience.
What has changed in the design?
The new 7 Series has been given a more premium look than before. The new kidney grille in the front fascia, sharp LED headlights, and changed bumpers give it a different identity. New LED taillamps and updated design elements have also been added at the rear. The company has made such changes in the exterior design which makes the car’s presence on the road look more impressive than before.
What new technology will be found in the cabin?
The biggest change in the interior of the car has been made with respect to digital technology. It has been given BMW’s new Panoramic iDrive system and Operating System X, due to which the infotainment system has become smarter and faster than before. Features like a large touchscreen, digital instrument cluster, premium sound system, and theater screen for rear passengers give it the feel of a luxury lounge.
What will be special in the engine and electric version?
The new BMW 7 Series will come with different powertrain options. Apart from petrol, diesel and plug-in hybrid engines, a fully electric i7 will also be available. New battery technology has been used in the electric model, which will provide the benefit of better driving range and faster charging than before. This is considered a big change for customers travelling long distances.
How much change is possible in the price?
The company has not announced the new prices yet, but it is believed that the price of facelift models may be slightly higher than the current version. The current 7 Series and i7 are already among the most premium luxury sedans in the country. After new features and technical upgrades, a limited increase in their prices is expected.
Which customers will the company keep an eye on?
Through this new 7 Series and i7, BMW wants to attract those customers who want a blend of cutting-edge technology, luxury, and electric mobility. With the start of bookings, enquiries at the dealership have also started increasing. The company hopes that both these models will get a good response in the Indian market before the festive season.
